Agencies

Inside the rise of agency chief marketing and brand officers

More ad agencies are hiring chief marketing and brand officers to craft their stories in an increasingly competitive environment. (Getty Images)
LR
By:
Lindsay Rittenhouse
BB
By:
Brian Bonilla
|
December 13, 2023 10:00 AM

Featured Stories

TV Upfront
Amazon 2025 upfront pitch—what to know about shoppable TV and sports packages
TV Upfront

Amazon is leaning into sports and bringing its retail arm into shoppable ads.

PH
By:
Parker Herren
Amazon 2025 upfront pitch—what to know about shoppable TV and sports packages
Food & Beverage
Inside McDonald’s global marketing playbook
Food & Beverage
EW
By:
Erika Wheless
Inside McDonald’s global marketing playbook
TV Upfront
Fox upfront flaunts skinny portfolio and pitches new AI tools
TV Upfront
PH
By:
Parker Herren
Fox upfront flaunts skinny portfolio and pitches new AI tools
TV Upfront
NBCU continues its big sports pitch in bid for scarce ad dollars during 2025 upfront
TV Upfront
PH
By:
Parker Herren
NBCU continues its big sports pitch in bid for scarce ad dollars during 2025 upfront