“Brands work incredibly hard to build connections with their customers and it’s critical that women-focused brands are able to work with a team who understands the market from both lived-in experiences and decades of professional expertise,” Kim Svarney, managing director at Quirk Creative, said in a statement. “Our majority-female teams understand our clients’ market challenges and transfer personal and professional experiences into award-winning work that delivers results for our clients’ business bottom line.
McCann hires Kobzev as global chief communications officer
McCann Worldgroup appointed Anaka Kobzev as its new global chief communications officer. Kobzev takes over the role from Jeremy Miller, who joined Dentsu in July. Kobzev previously served as global head of communications at TBWA Worldwide since 2016 and has nearly two decades of experience working at creative and media agencies. She will oversee global communications, reputation management, social presence and employee communications for the company.
Topgolf encourages people to 'come play around'
Acknowledging the universal draw of whacking golf balls for fun, Topgolf launched its largest global integrated campaign with its creative agency of record Anomaly. In the spot, Topgolf highlights people from all ages, races, cultures and walks of life as they “Come Play Around” at the company’s golf tee balconies with friends, family and coworkers.
"We are making the game of golf more inclusive and open for all to enjoy," said Geoff Cottrill, Topgolf's chief brand officer, "and this campaign celebrates different people and personalities from all over the world coming together and enjoying a little golf ... and a little of our 'not golf.'"
Read more: Why Topgolf hired Anomaly