Agency Poll: Have You Worked Around the SAG-AFTRA Contract?

Published on .

Marketers' skyrocketing need for digital video, even as budgets stagnate or decline, is running up against the ad industry's contract with the Screen Actors Guild-American Federation of Television and Radio Artists, as Ad Age's Maureen Morrison reported Monday. Often referred to as SAG-AFTRA, the group sets a floor under the rates for talent. Many agencies that are SAG-AFTRA signatories are now struggling to churn out the quantity of digital video that clients ask for on the budgets those same clients demand.

So here's our poll question, for agency readers to answer:

Most Popular