Snoop in the house
The AdColor Conference's TBWA Disruptor Series at the Loews Hollywood
Hotel in Los Angeles had a fun guest on its panel Monday: Snoop
Dogg. The session, moderated by TBWA's Chief Diversity Officer Doug
Melville and included Cashmere Agency CCO Ryan Ford, discussed how
Snoop has disrupted conventions throughout his career(s). His
ventures include a TV show with Martha Stewart, "Martha and Snoop's
Potluck Dinner Party," marketing for films including "Get Out,"
investments with companies such as Reddit and Lyft, and a Netflix
show, "Coach Snoop."
MediaLink is known for very well-attended parties with
star-studded performances (The Weeknd and Coldplay's Chris Martin
come to mind in recent years). Now, the influential consultancy has
hired its new Managing Director of People and Process Brian Offutt
from Combs Enterprises, rapper, producer and entrepreneur Sean
"Diddy" Combs' portfolio of businesses and investments. Offutt will
oversee the company's talent practice and report to MediaLink
Chairman and CEO Michael Kassan. "Brian brings unique and varied
expertise to MediaLink, including best-in-class experience and
practices from global market-leaders like Viacom and Spencer
Stuart," Kassan said in a statement.
Deutsch drinks up
Deutsch L.A. has picked up creative duties for Canada Dry and
Motts, which had been at McGarryBowen. The beverage brands are owned
Pepper Snapple Group. Deutsch already handles
the marketer's flagship Dr Pepper and Diet Dr Pepper brands, as
well as Snapple and 7Up.
Comedy on high
Praytell Agency and Figliulo & Partners have teamed up to
bring a fun effort to life for Virgin Atlantic. The transatlantic
airline is hosting the #LiveFromVirgin Comedy Festival, the
first-ever comedy festival held at 35,000 feet to celebrate that
it's the first airline in Europe to offer Wi-Fi across its entire
fleet. Broad City actress and comedian Abbi Jacobson is headlining
the in-the-sky show on Sept. 28, with help from five other
New name, same game
After 18 months of integration, Resource/Ammirati has officially become
IBM iX. The process brings Resource/Ammirati
together with IBM iX Studios in North America, which includes New
York; San Francisco; Chicago; Columbus, Ohio; Atlanta; Cambridge,
Massachusetts; Toronto; and more offices expected to open soon.
Despite its new name, the Resource/Ammirati team will continue to
call its office in Columbus home, while maintaining its local and
regional client relationships.
Force of nature
WPP's Wunderman has taken a majority stake in Pierry, a
Salesfore-focused marketing software integration and solutions
company. The deal helps expand Wunderman's technology consulting
capabilities in the U.S. and builds on its global relationship with
Salesforce. Pierry, which was founded in 2008, has about 100
staffers who focus on strategy, digital, creative and technology
across the U.S. and Japan.
Tweet of the week
Number of the week
3 – days until Ad Age's official
relaunch, including our new website, logo and magazine.
Contributing: Meg Graham and E.J. Schultz