We made it to Friday once again, and if you're reading this, it most likely means you remembered to wear your solar eclipse sunglasses on Monday. Or you ignored it altogether, unlike many trend-thirsty marketers this week … (I'm looking at you Dunkin' Donuts and Malibu Rum).
Anyway, let's get onto this week's Agency Brief.
Global digital agency Isobar has launched a virtual reality emotional measurement and analytics platform that will allow brands to measure the return on investment of virtual reality, augmented reality and mixed reality experiences. The platform, co-developed with MIT Media Lab, analyzes emotional responses and behavioral data linked to VR and incorporates Isobar's proprietary emotional intelligence tool, Mindsight. Isobar also integrated the biometric research platform iMotion in the new platform, which is a software that measures human emotional response to visual stimuli.
Rain, rain, go away
C&G Partners has launched a hurricane preparedness campaign in New York City for longtime client NYC Emergency Management. The "Know Your Zone" initiative uses 1,000 LinkNYC kiosks across all five boroughs to raise awareness of hurricane evacuation zones through content that includes words and photos from NYC Community Emergency Response Teams. Additionally, C&G created a campaign website and a map and color system to define the city's six hurricane evacuation zones.
Good thing she's a multitasker
Publicis Groupe has added some new responsibilities to Anne-Gabrielle Heilbronner's remit. In addition to serving as secretary general and a member of the holding company's Directoire (or Directory), she will take on corporate social responsibility and The Women's Forum, an annual event where women voice their opinions on economic and social issues. As secretary general, Heilbronner was already in charge of legal affairs, human resources, procurement, governance, compliance, internal audit and risk management.
DDB & Tribal Worldwide, Amsterdam, was named creative agency for brand Kipling, known for its iconic monkey. The shop, which worked with the brand for the last year to launch its summer campaign, will now lead all global initiatives. Kipling's summer campaign celebrates its 30th birthday and will continue to roll out over the next year, with DDB & Tribal Worldwide making sure the effort is cohesive.
Strengthening through strategy
Independent digital media shop PMG has hired Jill Burgeson as its head of strategy and insights. She will help amplify the agency's brand strategy offering across its Texas, New York and London offices, as well as lead the Los Angeles team. Burgeson, who most recently served as director of strategy and partner of boutique agency Supermoon, has 20-plus years of experience at shops such as Deutsch, TBWA, McKinney and Goodby, Silverstein & Partners. Some PMG clients include Beats by Dre, J.Crew, Sephora, Cirque du Soleil and OpenTable.
Short film side gig
Wieden & Kennedy Creative Director Jason Kreher and photographer and illustrator Todd Selby have released a short film named "Redmond Hand, Private Dick." The duo met a few years ago and bonded over their similar sense of humor. The film, which premiered online via Vogue, is about a detective and a beautiful seductress who needs help finding her missing cactus. The detective gets sucked into a dangerous underground world in L.A. of cactuses and drag queens. Who will make it out alive?
Tweet of the Week
Young & Rubicam (@YoungRubicam) August 23, 2017
Number of the Week
2.2 million – the number of dollars FleishmanHillard provided in pro bono services to 60 organizations globally during its 70th anniversary year.
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CORRECTION: An earlier version of this article said C&G Partners' hurricane preparedness campaign for NYC Emergency Management is appearing on 1,700 LinkNYC kiosks, based on information provided by C&G Partners. LinkNYC operates rouhgly 1,000 kiosks, according to Berlin Rosen, a PR agency representing LinkNYC.