Minneapolis-based creative shop Carmichael Lynch has been named AOR for Major
League Baseball's Minnesota Twins after a competitive review. The
shop will work across brand strategy, creative, and media planning
and buying for the Twins, including TV, radio, experiential,
website, digital design and collateral design. The Twins previously
had worked with Periscope for more than a decade. The
relationship ended earlier this year. Carmichael Lynch's work for
the baseball team launches at the start of the 2018 season.
'Bye to status quo travel woes
FCB New York helps Amtrak highlight its
travel benefits with a campaign dubbed "Break the Travel Quo." The
initiative showcases the common frustrations associated with car
and air travel, while underscoring Amtrak perks like free Wi-Fi on
most trains, ample legroom, and it being pet-friendly. The
integrated campaign, expected to be a longstanding brand platform
for Amtrak, includes digital, radio and outdoor advertising.
Firstborn and Isobar have been hired by fashion brand
Lafayette 148 New York to lead digital and e-commerce
transformation for the business. Previously, Lafayette handled
digital in-house and with help from a variety of agencies. Through
the partnership, Firstborn and Isobar will work with the luxury
brand on original content, in-store and concierge service
integration, and a new e-commerce user-experience platform. New
work is expected to come out in spring 2018.
Our neighbors to the North
FCB Canada is on a hiring spree after seeing organic client
growth and recently winning BMW and Fountain Tire. The shop, which
was the most awarded Canadian agency at the 2017 Cannes Lions
Festival of Creativity, has brought on Michael Morelli and Marty
Hoefkes in Toronto as group creative directors. The duo has worked
together for nearly a decade at Leo Burnett Toronto. Additionally,
FCB Canada tapped Elma Karabegovic as senior art director and
feature filmmaker Scott Drucker as director of photography. All of
the new hires report to Nancy Crimi-Lamanna and Jeff Hilts,
co-chief creative officers of FCB Toronto.
Customers come first
Omnicom's DAS Group of Companies has expanded its customer
relationship management and digital offerings with the appointment
of Luke Taylor as CEO of the Omnicom Precision Marketing Group.
Taylor, previously CEO of DigitasLBi's global marketing and tech
agency International N.V., reports to DAS Group CEO and Chairman
Dale Adams. The shops under Taylor's umbrella include Javelin,
Organic, Proximity, RAPP and Targetbase.
Creative talent roundup
Omnicom's Rapp has hired Moacyr Netto as chief creative officer
of the New York office. Netto will report to New York President
Justin Thomas-Copeland and become part of the agency's leadership
team. Most recently, Netto was creative vp of W3haus, an
independent digital agency in Brazil, where he led the shop to win
four Cannes Lions in 2016. In other creative talent news, R2C Group promoted Steve Diamond from
executive creative director to chief creative officer. Diamond, who
has been with the agency since 2014, will now handle creative work
for all three R2C offices in the U.S.
Tweet of the week
Number of the week
84 – the percent of Americans who say a
CEO's behavior is linked to the expectations of the company he or
she leads, according to FleishmanHillard's annual Authenticity Gap
study. This year's research, which includes insights from nearly
300 companies across more than 25 industries and was conducted with
about 5,500 consumers in five countries, also showed that 78
percent of people globally believe a CEO's integrity should be in
line with the company he or she leads.