Andrew Keller Out as CP&B's CEO

Move Comes Just Months After Lori Senecal Named Global CEO

By Published on .

Andrew Keller is out at CP&B.

The company is eliminating his role of CEO and exec creative director, a move that comes just months after the agency named Lori Senecal its global CEO.

Mr. Keller, who had been in the CEO post at the MDC agency for five years, joined the company as an art director in 1998. Prior to being named CEO in October 2010 (a move that came just a handful of months after the agency's most public figure, Alex Bogusky, left the shop), Mr. Keller was the agency's top creative.

When Ms. Senecal arrived in March, her duties included overseeing the shop's global growth and expansion, managing the coordination of its eight international offices as well as further development. At the time, Mr. Keller was to continue in his CEO post, but with a focus on the U.S. He and international CEO Richard Pinder -- who came into CP&B through its acquisition of House Worldwide in 2014 -- reported to Ms. Senecal.

His tenure at the shop coincides with the era when CP&B became one of the hottest agencies in adland in the mid-2000s, creating bizarre ads for brands like Burger King.

"As we redesign our global agency structure to unleash the full power of our creativity, we have focused on ensuring that our nine idea factories be fully empowered, completely hands on, and accountable for great work," said Ms. Senecal in a statement. "As part of this evolving leadership structure, Andrew Keller is leaving the agency. We are incredibly grateful for all of his many contributions and remain great fans and friends."

It's not clear what Mr. Keller's next move will be.

The agency has had some creative upheaval in the last year. In March, Matt Gooden and Ben Walker, the top creatives in the agency's London office, left the shop in the wake of the sizeable Mondelez Milka account. The Los Angeles office's top creative, Jason Gaboriau, left the agency last September, and he was replaced by Kevin Jones in December. Gustavo Sarkis joined the agency in January as the Miami office's top creative.

Most Popular
In this article: