We've all heard about the deterioration of the client-agency relationship.
But sometimes there's a gesture that suggests maybe it's not always so bad. This week, Arby's took out ad space on digital billboards near the Target Center in Minneapolis, hometown of its agency Fallon, thanking the shop for its work and congratulating it on its first anniversary as Arby's agency.
Fallon won the account last January, and in July launched a brand refresh campaign called "Meatcraft" and new tagline, "We have the meats." One billboard plays on that message: "We have the Fallon." Another says "Fallon is the horsey in our sauce," a reference to Arby's signature horseradish sauce. A third says, "Fallon, without you we'd still be thinking."
Said Arby's Chief Marketing Officer Rob Lynch in a statement: "Fallon inspired us a year ago when they won our business. They inspired us again with the launch of Meatcraft last summer. How could we not be inspired to thank them for all that they've done?"