BBDO Picks Up Toys R Us Business

Win Comes After Bud Light Loss

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BBDO has picked up Toys R Us business, the agency has confirmed.

BBDO referred further inquiries to the client, where a spokeswoman declined to elaborate. "While we have nothing further to share at this time, we will be sure to keep you posted," the spokeswoman said.

It's believed that the Omnicom shop will be the lead creative agency on the brand, and that the work will include the Babies R Us brand.

But it was not immediately clear whether agencies competed for the business or whether there was a consultant involved. Chicago-based Escape Pod had been handling campaign work for Toys R Us, but it was not immediately known whether the agency will continue that relationship. Escape Pod did not immediately respond to a request for comment.

The win is likely a relief for BBDO, which just earlier this month lost the Bud Light account to Wieden & Kennedy.

Toys R Us in 2014 spent an estimated $113 million on U.S. measured media, according to Kantar Media, down from $139. 3 million in 2013.

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