Agency Sought for Creative, Media Buying

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NEW YORK ( -- Retailer BJ's Wholesale Club has launched a search for an agency to handle media buying and creative responsibilities, an executive at the company said.

Search consultant Pile & Co., Boston, is conducting the review. The executive said BJ has used a number of agencies recently, including Boston-based Boathouse.

The wholesale club retailer spent $6.9 million in measured media in 2003, according to TNS Media Intelligence/CMR, and $335,000 for the first six months of 2004.

BJ's, which started in Medford, Mass., in 1984, currently operates 152 clubs and 80 gas stations in the eastern U.S.

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