What young ad professionals can learn from the agency sprint model

In partnership with Breaking and Entering Media, Ad Age is publishing the “Breaking and Entering” podcast on AdAge.com. Learn more about the show at Breaking-Entering.com. The latest episode of the “Breaking and Entering Advertising” podcast features Andy Nathan, CEO of Fortnight Collective, a Boulder, Colorado-based agency focused on speeding up the strategy and creative process for brands. Before launching Fortnight Collective eight years ago, Nathan worked at Ogilvy and Crispin Porter & Bogusky. Those roles inspired him to build his agency’s “BrandHack” process and structure, which consists of a core team of 22 and a “collective” of over 300 senior freelancers. The two-week sprint model enables clients to respond faster to cultural and market shifts while giving the agency the flexibility to tailor each project with the right mix of skills and experience. For Nathan, it’s about curating a team that matches a brand’s ambition, tone and culture. Early career professionals can learn from Fortnight Collective’s approach. Nathan recommends diving into new experiences without hesitation for those starting in the industry. “Throw yourself in the deep end more. Why wait?” he advised. He notes that great work often results from this early hustle and dedication. To dive deeper into Nathan’s journey and approach to accelerated creativity, tune into the full episode on Spotify. Ad Age Marketer’s Brief podcast Listen here or subscribe via Apple, Spotify, Amazon Music or Audible Click here About Breaking and Entering Media Breaking and Entering Media is a leading platform dedicated to helping everyone better understand and break into the advertising world. Whether aspiring advertisers landing their first job, agencies winning their dream clients or production companies connecting with top agencies, Breaking and Entering bridges the gap and helps people pull off their ultimate “heist” in the industry. Founded in 2020, it quickly became a top resource for industry insights, strategies and expert advice. Consistently ranked as one of the top 5 advertising podcasts globally, Breaking and Entering exists to tell the stories that break down the advertising industry and empower its audience to thrive in an ever-evolving landscape.

What young ad professionals can learn from the agency sprint model

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