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In the newest edition of the “Breaking and Entering Advertising” podcast, Special U.S. CEO and Partner Kelsey Hodgkin joins host Geno Schellenberger for a spirited conversation about her journey from strategist to leading the U.S. branch of the independent agency. She also shares the meaning behind the name of the agency, a company that started in New Zealand.
Hodgkin’s career spans over 20 years, working around the world from London to Buenos Aires; she joined Special in 2021 and spearheaded the agency’s U.S. expansion. The Santa Monica, California-based executive also offers insight into the agency’s Super Bowl campaign for Uber Eats this year. The spot, featuring celebrities such as Jennifer Aniston and David Schwimmer, “was a feat against the odds,” Hodgkin noted, emphasizing the agency’s ability to collaborate closely with clients and deliver under tight deadlines.