Account Is for High-Definition TV Service

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NEW YORK ( -- Cablevision Systems Corp. is contacting agencies for work on its subscription high-definition programming service, Voom, according to executives with knowledge of the situation.

The executives were contacted by Matchworks, the agency consultant handling the new review.

Rainbow DBS
Last May, Cablevision awarded advertising

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and other marketing communications responsibilities for its satellite service, Rainbow DBS, to a collection of Interpublic Group of Cos. shops, including Lowe, New York, for creative; Weber Shandwick, for public relations; R/GA for digital communications; and events and entertainment marketing by Jack Morton Worldwide and Bragman Nyman Cafarelli, respectively.

Voom, which was launched in October 2003, is a collection of high-definition TV programming supplied Rainbow DBS.

Spending on Voom was less than $1 million in 2003, according to TNS Media Intelligence/CMR.

RFPs being readied
A Lowe spokesman confirmed that Lowe is no longer Voom's advertising agency. A Cablevision spokeswoman said: "We are continuing to work with Interpublic Group and have nothing more to announce at this time." The company is preparing request for proposals, according to executives familiar with Rainbow DBS.

Weber Shandwick is continuing to work on PR duties; Draft, Chicago, continues to work on retail while R/GA remains in charge of Voom's Web site. The Sloan Group also continues with direct-marketing duties.

Two rival satellite firms have been reviewing their creative arrangements. News Corp's DirecTV moved from Interpublic's Deutsch, Los Angeles, to Omnicom Group's BBDO Worldwide, New York, while EchoStar's Dish Network is currently talking to agencies. That account had previously been handled in-house.

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Claire Atkinson contributed to this report.

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