Camp & King has been named the new agency for the Energizer Holdings after a review.
TBWA had been Energizer's longtime agency, handling the business for more than 25 years. The shop did not defend the account. Camp & King will be fielding global work for the Energizer brand, as well as sibling brand Eveready.
Michelle Atkinson, chief consumer officer of Energizer Holdings, said Camp & King was chosen for the Energizer and Eveready accounts for "great strategy and strong creative," but mainly because of "their passion for our brands."
Energizer has long been known for the Energizer bunny, and while its future may have been unclear when the review started, it's now apparent that the bunny will keep on going and going. Ms. Atkinson said that part of the reason the agency was chosen because it had "a passion for the bunny...They were looking at taking the paradigms, keeping ones that will reinforce what the brand is about and letting the other ones go."