Breville, maker of high-end kitchen appliances including espresso machines, has named Canvas Worldwide as its global media agency-of-record.
Three-year-old indie media and marketing services agency network Canvas already handled the brand's U.S. media. The agency will now partner with Australia-based Breville in markets across North America, Europe and Asia-Pacific as the marketer consolidates local agencies globally.
Canvas will handle media communications, planning and activation across all channels for Breville's home appliances portfolio, spanning espresso machines, toasters, breadmakers, blenders and more.
Paul Woolmington, Canvas Worldwide CEO, said the brand has an "intensely devoted customer base" and a "huge capacity for global growth." Breville's global digital director Jenny Park said the agency uncovered powerful audience insights that will inform how the brand launches future products.
Twelve years ago, Breville was virtually unheard of in the U.S. countertop-appliance market — and to change that, it looked to Britain's Dyson, which saw success by building high-performance, well-designed machines.
That strategy seems to have paid off: The company's North American businesses was cited as its star performer when it reported earnings last week. Full year-profit for the overall company rose 8.7 percent to $58.5 million, with its North American revenues growing 16.3 percent on a constant currency basis to $303.6 million, the Australian Associated Press reported. The company has also extended a partnership with Nespresso in the region, allowing it to sell co-branded Nespresso machines.
Breville spends an estimated $40 million on global media, according to R3.