With a new chief marketing officer at the helm, JP Morgan Chase is putting its global media business into review, according to people close to the matter.
The people say the review, which was first reported by Campaign, is being run by consultancy MediaLink, which declined to comment.
Those people say Publicis Media’s Zenith is the incumbent agency on JP Morgan Chase’s offline U.S. planning and buying business.
A spokesperson for Zenith declined comment, but one person says the agency will compete in the review. If the agency wins, it will expand its partnership with the client by picking up the entire global scope of the business.