Clayton Ruebensaal Steps Down as CEO of BMB, New York

Longtime Agency Exec Heads to Ritz Carlton for Marketing Role

By Published on . (New York) -- Clayton Ruebensaal is leaving his post as CEO of Cheil-backed Beattie McGuinness Bungay, New York, to head client-side and take on a role as VP-marketing for Ritz-Carlton hotels.

Clayton Ruebensaal
Clayton Ruebensaal
Earlier, he served as CEO of the now-defunct Cliff Freeman & Partners, and before that served as an account director at Omnicom Group's BBDO, New York.

Instead of searching for a CEO to replace him, the agency is reorganizing its structure to be helmed by its chief creative officer, Neil Powell, and a new hire, Tim Flood. Mr. Flood -- who before BMB spent time at Bartle Bogle Hegarty, New York; TBWA/Chiat/Day, Los Angeles and Ogilvy in New York -- will serve as director of strategy and focus on expanding the agency's U.S. footprint.

According to Mr. Powell, going forward, "we probably won't have a CEO per se, but we might have a person who's a head of account management, which was part of Clayton's responsibility. There's a few other key hires we want to make," he said, noting the agency is searching for at least two folks to help bolster the shop's digital capabilities and a dedicated new business person. "Those are the two areas that are vital to our growth in 2011," Mr. Powell said.

BMB's U.S. roster includes Unicef, Galliano, Samsung, Bols Genever and Outcast Media.

"BMB has been extremely fortunate to have the team of Neil Powell and Clayton Ruebensaal successfully launch the U.S. office, said Andrew McGuinness, CEO of BMB London, in a statement. "We thank Clayton for his enthusiasm and energy in this effort ... I am very confident that Neil's creative background coupled with Tim's strategic expertise will only further our success and help us flourish."

Cheil, which has a minority stake in BMB and is also part of the Samsung Group, also had a leadership change last week. Longtime Wieden & Kennedy senior executive Buz Sawyer was tapped as North American CEO of the Seoul, South Korea-based company, succeeding Michael Kim.

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