CPB is losing yet another top executive: Eric Sollenberg, global chief executive officer, is leaving the troubled agency.
The news comes on the heels of the agency’s loss of the Infiniti account this week to Publicis Groupe. That was just the latest blow following the departure last fall of the Domino’s creative account, a 13-year-partnership that produced some of the industry’s major digital innovations at the time. The account moved to WorkInProgress, the small Boulder firm founded by a group of CPB alums.
Sollenbeg stepped into the post in August 2017, after previously serving as CEO of Gothenburg, Sweden-headquartered creative shop Forsman & Bodenfors, which CPB-owner MDC acquired in 2016.
According to the agency, Sollenberg recently moved back to Sweden due to family issues and has been continuing in his post from there. He will remain at the shop as it searches for its next CEO.
CPB’s website lists only six clients—one of them Infiniti. The others are Fruit of the Loom, VRBO, Hotels.com, Veterans United and American Airlines. Otherwise, the site is blank save the words: “Established 1988. Miami, Florida. Reestablished 2021. Denver, Colorado.”
The words seem to reflect the agency’s moves last December, when it announced it was setting the stage for its next chapter with the appointment of Activision Blizzard exec Jorge Calleja as its new U.S. creative chief, and with the news that it would be relocating its Boulder office to Denver, citing the city’s convenience for its team and clients as well as the opportunity it afforded to improve CPB’s diversity.