DDB Needham Shops Pick Up Business From McDonald's, Clorox

Plus Other Account Wins

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    Paramount Home Video-Canada assigned the media portion of its account to D'Arcy, Masius, Benton & Bowles of Canada, Toronto. There was no review. DMB&B's partner agency in the U.S., TeleVest, New York, was picked by Paramount Pictures earlier this month to buy all national TV advertising for network, syndication and cable for Paramount's feature film and home video releases in the U.S. Advertising running in Canada and the U.S. is created in-house.

    McDonald's has named Target DDB Needham Venezuela to handle advertising in that country, succeeding Leo Burnett Venezuela, C.A. DDB Needham now handles McDonald's in 33 countries.

    Clorox Co., Oakland, Calif., is moving the estimated $5 million Armor All automotive cleaning products account to DDB Needham, San Francisco, from Foote, Cone & Belding, San Francisco. Clorox pulled its bleaches and home cleaning products account from FCB earlier this year after FCB's Chicago office picked up business from Clorox competitor S.C. Johnson & Son. Top FCB executives on the Armor All account were hired by DDB to continue working on the business.

    AT&T Canada, Toronto, has consolidated its long-distance advertising with Young & Rubicam. MacLaren McCann of Toronto got most of the estimated $19 million account for AT&T Canada Long Distance Services Co. of Halifax less than a year ago. MacLaren was responsible for creative while Y&R handled direct marketing and media buying. Both MacLaren and Y&R's U.S.-based parent companies work with AT&T Corp. in the U.S.

    The Gap's Banana Republic division, San Francisco, to Baron & Baron, from the Arnell Agency, both New York, for the creative portion of its advertising account. Fabien Baron has worked on previous fashion accounts, including Calvin Klein and Hugo Boss. A media planning and buying agency is expected to be named within a few weeks. Last year, Banana Republic had $2.5 million in measured spending, primarily in magazines.

    Select Comfort, Minneapolis, to Messner Vetere Berger McNamee Schmetterer Euro RSCG, New York, as the first agency for its $15 million bedding ad account. Other finalists were Kirshenbaum Bond & Partners, New York, and Mullen, Wenham, Mass.

    Braun Inc., Lynnfield, Mass., assigned its electric shaver direct marketing account to Bronner Slosberg Humphrey, Boston, a new assignment. Lowe & Partners SMS handles general advertising.

    Pro Player, Hudson, N.H., sports apparel unit of Fruit of the Loom, is reviewing its $10 million ad account currently with Bates USA, New York.

Copyright 1996, Crain Communications Inc.

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