Amid Acquisition Surge, Dentsu Aegis U.S. Names Its First President for Operations and Integration

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Patrick Venetucci, Dentsu Aegis Network's president of operations and integration.
Patrick Venetucci, Dentsu Aegis Network's president of operations and integration. Credit: Courtesy Dentsu Aegis Network

Dentsu Aegis Network U.S. is following up this year's acquisitions spree by bringing on IBM digital leader and former Leo Burnett veteran Patrick Venetucci as the agency holding company's first president of operations and integration.

Mr. Venetucci, most recently IBM's North American leader of digital transformation and reinvention, will relocate to New York from Chicago for the role and report directly to Dentsu Aegis Network US CEO Rob Horler.

Over the last year, Dentsu Aegis Network has acquired Gyro, Liveposter, Cardinal Path, Accordant, Merkle and, most recently, C2C Outdoor.

"Even before these companies had been acquired, they were successful independently in their own right with their sets of clients," Mr. Venetucci said, "but the opportunity right now is to go to market on the united front and provide clients with new combinations they haven't had before."

Dentsu Aegis Network has expanded rapidly both through its acquisitions and organic growth, Mr. Ventucci added. Its leadership "has done a great job of going from zero to 1.0 and now we're at a stage where we're going from 1.0 to 2.0, and that requires new communications across the group," he said.

The network's portfolio already included agencies such as Carat, Dentsu, 360i, iProspect and McGarryBowen. Dentsu Aegis agencies operate under one profit-and-loss sheet in the U.S.

Mr. Venetucci said he'll look to find commonalities among the agencies and "more tightly align them with the markets, our clients and with our competencies." The U.S is a major player in Dentsu Aegis Network's goal of becoming an entirely "digital economy business" by 2020, meaning that all its agencies will be proficient and successful in digital marketing services.

In addition to leading operations and helping to integrate Dentsu Aegis Network's acquisitions, Mr. Venetucci will focus on creative storytelling, media connections, consumer experience and digital transformation for the network and its businesses, he said.

Prior to IBM, Mr. Venetucci founded his own private equity-backed technology investment and consulting firm three years ago, MobileAngelo Group, which focused on mobile platforms. Before that, he spent 23 years at Leo Burnett in roles including president of global operations and deputy chief operating officer. While at Leo Burnett, he also had client responsibilities for brands such as Procter & Gamble, Philip Morris and Samsung.

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