Dentsu Aegis Names Steven Feuling U.S. CEO of Vizeum

Most Recently Global Client President for Dentsu Aegis in the U.S.

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Steven Feuling
Steven Feuling

Dentsu Aegis has named Steven Feuling to the newly created post of U.S. CEO at Vizeum as part of an effort to build up the smaller media agency's presence here.

Mr. Feuling was most recently global client president for Dentsu Aegis in the U.S., overseeing the network's U.S.-based global accounts. In addition to Vizeum, the network houses media agency Carat, digital shop Isobar and other specialty shops.

In addition to his new role, Mr. Feuling will continue to lead the new global Microsoft account, dubbed Empowering Media, within parent network Aegis, the company said. He played a major role in the shop's win, according to people familiar with the matter.

The move signals an even more aggressive push to grow Vizeum, an international shop, in the United States and to provide clients with a viable alternative to Carat, which has just about maxed out its opportunities to take on client business without creating conflicts. Carat has had a successful new business run over the past few years, and Vizeum has started to add U.S.-based accounts, like Discover and Reckitt Benckiser.

(CLARIFICATION: Dentsu Aegis said staffers across the network, which includes both Carat and Vizeum, are supporting the Discover and Reckitt Benckiser accounts.)

"Over the past three years, Vizeum has transformed from a boutique agency to a mid-size agency with an impressive and loyal client base," said Angela Courtin, President of Dentsu Aegis Network U.S, via e-mail. "Bringing Steven in at the CEO level will help to accelerate the evolution of the agency."

Vizeum was created in 2003, but it didn't arrive in the U.S. until 2011.

Catherine Davis will continue her role as president of Vizeum U.S., the firm said. Christian Fedorczuk will join Vizeum from Carat U.K., where he was a global managing partner, to oversee the West Coast office.

Mr. Feuling led the global GM business for Dentsu Aegis Network for a period of time until the end of last year. Prior to joining Aegis five years ago, he held senior roles on the brand side, agency side and publisher side.

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