iProspect's New Global President, Ruth Stubbs, Will Run the Agency From Asia

As Asia Pacific CEO, She Drove Strong Growth For the Shop

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Ruth Stubbs
Ruth Stubbs Credit: Dentsu Aegis Network

Ruth Stubbs, who has spent five years expanding iProspect's business in Asia, is now global president of the Dentsu Aegis Network-owned digital performance marketing agency.

Ms. Stubbs, CEO for iProspect in Asia Pacific since 2011, will remain in Singapore to oversee the agency's 83 global offices and over 3,800 staff. She takes over from Ben Wood, who was based in London until he left in August for a role at Facebook, managing relationships with agencies in Europe, the Middle East and Africa.

Dentsu Aegis Network now has two global agency leaders based in Asia; Jean Lin has run Isobar's global business from Shanghai since 2014.

Jerry Buhlmann, global CEO of Dentsu Aegis Network, said in a statement that Ms. Stubbs was "the standout choice" to run iProspect, whose clients include General Motors, Microsoft, Hilton, PayPal, Burberry and Accor. The agency said Ms. Stubbs has boosted Asia Pacific staffing from 40 people to more than 1,000 and overseen the acquisition of seven businesses. Under her watch regional business had 50% growth in revenue year-on-year. In her new role, Ms. Stubbs will continue to lead a project to mentor and help fund women-led start-ups in South and Southeast Asia.

Ms. Stubbs said Dentsu Aegis Network initially envisioned having iProspect's new president in London, but she advocated for Asia "because it's a strong growth engine for our business."

"If we are focusing our leadership, our thought leadership and the people making hard decisions in the U.S. and UK, then we will miss out on so many opportunities," Ms. Stubbs said.

She sees China as "the most innovative country in the world" right now, with many other developments in e-commerce, mobile and tech elsewhere in Asia too.

She added: "For the opportunities that are developing in China every day, we need to be close – and not just close, really familiar and ready to respond."

Dentsu Aegis Network said Ms. Stubbs' successor in the Asia Pacific CEO role would be announced in the coming months.

Ms. Stubbs, an Australian, previously held leadership roles at Mediabrands and GroupM Interaction Asia Pacific. She also spent 10 years at Euro RSCG Worldwide in the U.S., Hong Kong and Australia.

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