Deutsch Los Angeles Names Colin Drummond Chief Strategy Officer
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Deutsch's Los Angeles office has named Colin Drummond partner and chief strategy officer.
Mr. Drummond comes to the Interpublic agency from WPP's Ogilvy & Mather West, where he was most recently chief strategy officer, leading strategic planning on Cisco, Beringer and Arco, among others. He had also recently been leading the repositioning of American Express, according to a statement from Deutsch. In his new role he will oversee the Deutsch L.A.'s planning and strategy group as well as strategy on all of the agency's clients, including Taco Bell, Pizza Hut, Volkswagen, Target and Dr Pepper Snapple Group.
Mr. Drummond succeeds current chief strategic officer and Deutsch L.A. founding partner Jeffrey Blish. Mr. Blish will remain a partner, but he is moving into a new role as executive planning director, in which he will continue advising on account strategy, planning and brand-building programs but add responsibilities leading agency research projects and generating client insights, Deutsch said.
Deutsch L.A. CEO Mike Sheldon said in a statement that adding Mr. Drummond's "strategic showmanship" to Mr. Blish's "veteran status" would help the agency grow.
"There's never been a better time than now to engage with people in a modern, cultural way while building lasting, cherished brands at the same time," Mr. Drummond said in the statement. "You need to be current and you need to be timeless; that's the recipe for great brands today."
Prior to Ogilvy West Mr. Drummond was at MDC's CP&B for six year, where he was most recently VP-director of cultural and business insights, running its 30-person planning department. He previously spent time at Interpublic's Mullen; AKQA; and Scali.
Deutsch LA.. has close to 500 employees now. The agency in July added to its Yum Brands relationship by being named Pizza Hut's new lead agency. The shop has increased its Taco Bell workload over time and has been its lead agency on massive product and marketing initiatives including Taco Bell's breakfast rollout this spring.