Deutsch Loses Chief Strategy Officer to Kirshenbaum

Move by Mick McCabe Points to Two Agencies in Transition

By Published on .

NEW YORK ( -- Mick McCabe, partner-chief strategy officer at Deutsch, New York, has defected to MDC Partners' Kirshenbaum Bond Senecal & Partners.

Mick McCabe
Mick McCabe
Mr. McCabe was brought aboard at Interpublic Group of Cos.' Deutsch in 2007 after a year-long search. Prior to that, he served in top planning roles at Publicis Groupe's Leo Burnett, Chicago, and Omnicom Group's TBWA/Chiat/Day.

"During Mick's short time with us we've witnessed his sharp-as-a-tack thinking and his entrepreneurial spirit," Deutsch said in a statement. A search is under way to name a replacement.

At Kirshenbaum Bond, Mr. McCabe becomes the shop's first chief strategy officer. In a statement, President-CEO Lori Senecal called Mr. McCabe a "revolutionary thinker," adding that "he is adept at uncovering both the tangible and emotional value propositions required to help clients win."

The hire comes amidst a slew of management changes at Kirshenbaum Bond, which is attempting to reengineer and modernize itself. Most recently it brought on Marc Lucas, former executive creative director at Razorfish, to the post of chief creative officer. That role was previously held by Richard Kirshenbaum, and the move marked the first new creative chief in the agency's 22-year history.

Mr. McCabe's move represents one of several changes in top talent over at the new Deutsch, which last year merged with the U.S. operations of Interpublic sibling Lowe.

Among those changes: Deutsch, New York's former chief creative, Peter Nicholson, was asked to leave the merged shop (and eventually replaced with Greg DiNoto); Mark Wnek, chairman-chief creative officer at Lowe, New York, did not join the combined Lowe and Deutsch agency; and Lowe, New York's managing director, Vincius B. Reis, left to become CEO at Euro RSCG 4D Brasil. At least two more top Lowe executives, Peter Minnium and Kevin Allen, are prepping to exit, according to executives familiar with the matter. They serve as director of the Americas and vice chairman, respectively.

It's a time of account turmoil for the newly merged agencies; Deutsch is currently defending Johnson & Johnson's Tylenol and Motrin brands and its Ikea account, while Lowe was forced to say goodbye to its Zicam account and the sleep-aid Lunesta due to account conflicts that arose from the merger.

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Laurel Wentz contributed to this report.

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