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NEW YORK (AdAge.com) -- DiMassimo Brand Advertising, New York, has been named the agency of record for Atlantis Health Plan, a New York-based health maintenance organization (HMO) owned and operated solely by doctors, people familiar with the account said.

The $10 million to $15 million account was not in review.

Atlantis previously handled its creative in-house, with limited advertising on cable, radio and print. But with plans to expand the HMO to the tri-state area later this year and nationally in 2002, Atlantis turned over all creative and media to DiMassimo.

Ironically, this is the second piece of business won by DiMassimo in recent weeks from a company located near ground zero of the terrorist attacks at the World Trade Center in New York. Atlantis' offices are at 11 Broadway; Island ECN, a trading company that awarded DiMassimo a $15 million account last month, is at 50 Broad St.

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