DigitasLBi Changes Its Name to Protest Dolce & Gabbana

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The agency world, or one agency at least, is joining the protest against Dolce & Gabbana after its founders said children born by IVF were "synthetic" and that they oppose adoption by gay parents.

DigitasLBi, part of Publicis Groupe, said Tuesday that it would symbolically remove the D and the G from its name for a week. Here's the memo from Tony Weisman, North American CEO, and Ronald Ng, North American Chief Creative Officer:


Tony and Ronal N here.

Yes, Ronal is dropping the D and G from his name. I'm dropping my middle initial (G). And for the next week, DigitasLBi is, too.

You've probably heard about the recent controversy surrounding Dolce & Gabbana's comments on IVF and (their idea of) 'traditional' family. It's caused a global uproar, largely led by Elton John's pledge to #BoycottDolceGabbana.

And today, we're taking a stand – to support Elton's movement. To support diversity, acceptance, family – in all its forms.

To #dropDandG.

Shortly, we'll change our name (meet: "iitasLBi") across our social channels, office signage, and email signatures (artwork below, so you can, too).

Join us in taking a stand. In celebrating equality and diversity. In dropping D and G.

- Tony & Ronal (Ronald Ng)

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