Doner Names Eric Weisberg Global Chief Creative Officer

15-Year JWT Exec Calls New Home 'Underestimated Giant'

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Eric Weisberg
Eric Weisberg Credit: Doner

MDC Partners' Doner has named Eric Weisberg its global chief creative officer.

Mr. Weisberg comes to Doner after 15 years at WPP's JWT in New York, where he was most recently global executive creative director, handling creative on brands like Johnson & Johnson, KPMG, Nestle, Northwell Health and Wild Turkey, among others. He begins his new role at Doner Sept. 6.

Rob Strasberg had been overseeing the agency's creative as co-CEO and chief creative officer, but he's now moving into a global creative chairman role; Mr. Weisberg is the first creative at the shop with the global chief creative officer title. In his new role, Mr. Strasberg will continue to recruit and mentor creative talent, and lead the agency's philanthropic effort, the agency said. David Demuth had been co-CEO, but his title is also changing, and he'll now be global president-CEO.

"Eric really stood apart as a collaborative, impact-driven creative leader who has a strong vision for the future and who will help us build a culture of inventive creativity. His expertise in storytelling, technology, data and media will elevate our creativity to better solve modern marketing challenges," said Mr. DeMuth in a statement.

Doner has offices in Detroit, Cleveland, London and Los Angeles. In late 2015, it lost the JCPenney account, but the agency has been working to gain momentum with recent wins including grocery chain Food Lion and Children's Mercy of Kansas City for the Detroit headquarters as well as Geox in London and the digital account for for Nestle's coffee and frozen pizza brands out of the Los Angeles office. Doner's other clients include Fiat Chrysler Automobiles, Coca-Cola Co., Cox Communications, DuPont, Harman, Serta, Smithfield Foods, Bristol-Myers Squibb, and The UPS Store.

Prior to his JWT tenure, Mr. Weisberg worked at Leo Burnett, Saatchi & Saatchi and K2 Digital, where he worked with brands like Allstate, Delta Airlines, General Mills and Pfizer. In the statement, Mr. Weisberg said that Doner is "an underestimated giant in the industry," adding, "Doner is a network with amazing people, impressive clients, beautiful work and incomparable real-time production capabilities. By adding even more disruptive innovation, Doner can unleash its full potential."

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