Internet Company Also Looking for New Marketing Chief

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NEW YORK ( -- EarthLink is looking for a new agency following a split with Publicis Groupe's Leo Burnett USA, Chicago. Executives close to the company said EarthLink is likely to turn to a few select shops rather than execute a full-blown search.

The Peachtree, Atlanta-based company did not immediately return calls for comment.

Media not affected
EarthLink had been a client of Leo Burnett unit LB Works before the unit was folded into the main agency. The decision to turn to a new creative shop does not affect media planning and buying, which is handled by independent agency Horizon Media.

"We are parting ways," said a Burnett spokeswoman, citing concurrent transitions at both companies. "It's a small percentage of our revenues and we more than expect to make it up."

CMO search
EarthLink is experiencing some change in its marketing ranks. Karen Goth, the Internet company's chief marketing officer, left the company, and Korn Ferry International is handling the search for her replacement, according to one executive close to the firm. Another executive, however, said Ms. Goth's replacement is more likely to come from within the company.

According to TNS Media Intelligence/CMR the company spent $55.7 million on measured media, January to November 2003. The previous year EarthLink spent $51.9 million January to December 2002.

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