Former Leo Burnett Chicago President and Chief Strategy Officer Emma Montgomery, who left the Publicis Groupe agency in December, has joined TBWA\Worldwide. The Omnicom agency named Montgomery, as well as Agathe Guerrier, its new chief strategy officers.
TBWA\Worldwide also hired Deepthi Prakash as global director of product and marketing.
Montgomery and Guerrier will both be based out of Los Angeles and they will lead the strategy department together across TBWA's global network. The agency said this is part of its continued plan to bolster investments in strategy and planning—in the past three years TBWA said it has boosted its strategist count by 34 percent.
Montgomery and Guerrier replace Nick Barham, who was the agency's global chief strategy officer before he departed last year to become a partner at consultancy FNDR.
“In disruptive times, there’s a more urgent need for both divergent and systematic thinking,” TBWA\Worldwide CEO Troy Ruhanen said in a statement. “As our clients navigate the days, months and years ahead, we must help them to engage with their customers in new ways, through the lens of a powerful brand platform, while simultaneously closing the gap to conversion faster than ever. Agathe, Emma and Deepthi will help our clients find the balance of brand platform thinking and the need to convert."