EnergyBBDO Creative Chief Fietsam to Depart

Search For Replacement Underway at Chicago-Based Omnicom Shop

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EnergyBBDO Chief Creative Officer Dan Fietsam is leaving the agency.

"It's been a great five-and-a-half year run and Dan has contributed a great deal in terms of new business and creative accolades," said Tonise Paul, president-CEO of the Chicago-based Omnicom shop. "I know he'll go on to do great things." There is no replacement yet; the agency is undergoing a seach for a new creative chief. Mr. Fietsam will depart at the end of February.

Dan Fietsam
Dan Fietsam

Mr. Fietsam said that in the short term he has a few projects in the works, but that his focus moving forward will likely involve branded-content development. "I've had great run at EnergyBBDO, and I'm grateful for every minute I've had with them," said Mr. Fietsam. "I'm just ready to evolve into the next thing. There's a lot of interesting change going on in our industry and I want to go seek some of that out."

Since Mr. Fietsam joined EnergyBBDO in July 2008, the shop picked up a sizeable portion of the massive SC Johnson account; PepsiCo's Lay's and Quaker; Pearle Vision; bread company King's Hawaiian; Rosetta Stone and A-B InBev's Bud Light, an account it shares with BBDO New York.

In his last post before EnergyBBDO, Mr. Fietsam was exec creative director at Publicis in Seattle. Prior to that, he was a creative director at Omnicom's DDB, WPP's Y&R and Publicis Groupe's Leo Burnett -- all in Chicago. Earlier in his career he was a copywriter at DDB and Burnett, but he started out at WPP's Ogilvy & Mather in Chicago.

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