Estee Lauder Reviews Media Account

M2M, MPG and Maxus in Hunt for Global Consolidated Business

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NEW YORK ( --- Beauty giant Estee Lauder is reviewing its global media account, the company said.

Three agencies are pitching the business, according to executives familiar with the matter: Omnicom Media Group's M2M, based in the U.K.; WPP Group's Maxus; and Havas' MPG. An Estee Lauder spokeswoman said she could not identify the agencies competing in the review.

The company is planning to consolidate global media planning and buying, including digital, with one agency.

A spokesman for Maxus and a spokeswoman for MPG referred calls to the client. A spokeswoman for Omnicom Media Group could not be reached for comment.

The New York-based cosmetics company spends about $164.5 million on measured media in the U.S. annually.

Founded in 1946, Estee Lauder sells beauty brands such as Clinique, Origins, Bobbi Brown and American Beauty. The company earned $7.15 billion in revenue in fiscal year 2007, according to Securities & Exchange Commission filings.
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