Euro RSCG Wins ExxonMobil Advertising Account

Agency Beats Out TM, McCann and Burnett

By Published on .

NEW YORK ( -- ExxonMobil has awarded creative advertising duties for its corporate branding to Euro RSCG, New York, according to the agency.
ExxonMobil plans to spend about $40 million a year on corporate campaigns.

TM was incumbent
The decision concludes a review that began in October 2004. Euro bested incumbent Interpublic Group of Cos.’ TM, Irving, Texas; Interpublic’s McCann Erickson, New York; and Publicis Groupe’s Leo Burnett USA, Chicago.

It is unclear whether media buying and planning is affected by this review.

Corporate spending
Corporate spending at ExxonMobil, based in Irving, Texas, was $13 million in 2004 and for the first ten months of 2005 rose to $36 million. Spending for the coming years is estimated at $40 million, according to one executive familiar with the matter.

Calls to ExxonMobil were not returned at press time.

Most Popular