FCB Garfinkel has named Eric Cosper the agency's new chief creative officer.
The top creative role has been vacant at the New York office of the Interpublic agency network since Javier Campapiano left in June to be chief creative officer of Saatchi & Saatchi's Latin American operations. Mr. Campopiano joined the agency's New York office in January 2013 after serving as regional creative director for FCB in Latin America.
"After a long and in-depth search, Kofi [Amoo-Gottfried, chief strategy officer] and I found in Eric the creative partner we were looking for: strong creative leadership, diversity of client experience, versatility of his creative work, and a strong belief that the only way to move clients' businesses is through changing consumers' behavior," said CEO Lee Garfinkel in a statement. Mr. Cosper starts Monday, April 20.
Mr. Cosper was most recently at agency Untitled Worldwide as executive creative director, working on the Game of War franchise, a mobile game whose marketing included a TV spot starring model Kate Upton. Prior to that he was at BBDO in New York, working on clients including GE. He's also had stints at Wieden & Kennedy, working on accounts like ESPN, Nike's Jordan brand and Delta, as well as Mother, Publicis and Fallon.
Mr. Garfinkel, himself a creative, joined FCB New York as CEO in November 2013, an unusual move for a creative. He later recruited Kofi Amoo-Gottfried -- who worked with FCB global CEO Carter Murray at Leo Burnett and Publicis -- as chief strategy officer in May 2014.
Recent account moves for FCB Garfinkel include the Vonage account win, a piece of business that was awarded after the shop had created some project work for the voice-over-IP service.
