FCB Names New York Leadership

Lee Garfinkel and Eric Cosper Are Leaving the Agency

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(From l.) Ari Halper, CCO, Karyn Rockwell, CEO, and Deb Freeman, exec VP and chief strategy officer
(From l.) Ari Halper, CCO, Karyn Rockwell, CEO, and Deb Freeman, exec VP and chief strategy officer Credit: FCB

Interpublic's FCB is naming new leadership for its New York office.

Karyn Rockwell, executive VP-global account director overseeing the Mondelez business at FCB and sibling shop the Martin Agency, will be the new New York CEO. Ari Halper, most recently executive creative director at Grey New York, will be the new chief creative officer, joining the shop next month. Rounding out the leadership, the company said, is Deb Freeman, who joined the New York office as executive VP-chief strategy officer, in early February.

The new team replaces Lee Garfinkel, CEO, and Eric Cosper, chief creative officer. Mr. Garfinkel joined the agency in early 2014, and after his arrival came a new name for the office: FCB Garfinkel. Moving forward, though, the shop will be called FCB New York.

The move comes just after new Global Chief Creative Officer Susan Credle embarked on her role in January. FCB the same month named Joe Oh the new CEO of its FCB West office in San Francisco. Overall, FCB CEO Carter Murray has made a significant number of senior hires since he took the top post in late 2013.

Mr. Garfinkel, the agency said in a statement, "is taking a break from the industry. He's leaving to focus on other forms of artistic expression, including working on his extensive catalogue of unpublished songs and completing his first dramatic play. He'll also consult with companies outside of the ad industry." Mr. Cosper, the agency said, is relocating back to the West Coast.

"Karyn, Deb and Ari bring a formidable combination of business, strategic and creative leadership skills," said Mr. Murray in a statement. "I am thrilled to have them leading the charge in New York as we continue our mission of being a true creative and business partner to clients by delivering impactful behavior change."

Prior to Ms. Rockwell's role at FCB and Martin, she held the title of chief collaborator at Co:Collective, where she oversaw the collaboration department and the YouTube account. She's had roles at JWT, Leo Burnett, DDB and McCann Erickson, and throughout her career has worked on brands such as Coca-Cola, Kimberly-Clark and the U.S. Army.

Mr. Halper is a 13-year veteran of WPP's Grey New York, where he worked on clients including E-Trade, Canon and the American Egg Board. Ms. Freeman is a 10-year veteran of Grey, working on strategy for brands like Pringles, Pantene and Canon.

Said Mr. Murray in the statement: "Lee is one of the industry's most accomplished creative forces. He approached me a few months ago expressing a desire to take a break from the advertising industry to
follow his other creative passions. While he will be missed, I know that his boundless creativity, energy and passion will be formidable ingredients to any project he works on."

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