$136 Million Account Goes to Sibling Agencies

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WASHINGTON (AdAge.com) -- Foote Cone & Belding Worldwide has decided not to protest the U.S. Postal Service's decision to award its account to sibling agencies Campbell-Ewald, Warren, Mich., and DraftWorldwide.

In an effort to retain the $136 million account, FCB, part of Interpublic Group of Cos., joined with Publicis Groupe's Frankel in a joint pitch. A few days ago, after they failed to win the work, both agencies said they were strongly considering a protest. But today, FCB issued a statement saying it would not protest the award.

"We are disappointed not to have been chosen in the U.S. Postal Service agency consolidation," said an executive involved in the joint pitch. "We're proud of the work our agency has done for this important client, and we wish them well in the future."

Previously, the Postal Service had four agencies, with FCB handling direct marketing and Frankel handling point-of-purchase work. But in its latest review, the Postal Service moved to consolidate with a single agency all ad assignments except minority campaigns in a bid to save money. Campbell-Ewald and DraftWorldwide joined together for a single bid, with Campbell-Ewald being the lead agency.

Also out in the consolidation were Bcom3 Group's Leo Burnett USA, Chicago, which did creative, and Grey Global Group's MediaCom, which handled media buying.

Interpublic's Initiative Media will now do media buying.

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