Goodby, Deutsch to Make Presentations Next Month

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NEW YORK ( -- Adobe Systems has narrowed the review for its $20 million U.S. advertising account to two finalists, Omnicom Group's Goodby, Silverstein & Partners, San Francisco, and Interpublic Group of Cos.' Deutsch, Los Angeles.

Havas Advertising's Black Rocket, San Francisco, dropped out of the review Wednesday.

Adobe, marketer of the popular desktop publishing tools Adobe Photoshop, Illustrator and Acrobat, is looking for an agency to create an umbrella strategy that positions the company as a leading network publishing provider.

WPP Group's Y&R Advertising, San Francisco, had the Adobe account for more than four years. The agency bowed out of the review process, which began with eight semifinalists, in mid-September.

'Unifying brand vision'
The company is looking for a "single, unifying brand vision," said Peter Isaacson, director of worldwide brand marketing for Adobe.

Adobe's global ad budget is $30 million to $35 million, Mr. Isaacson said. The company will continue relationships with its international agencies -- WPP's Y&R, Geneva, for pan-European advertising, and Dentsu, Tokyo, for the Asia-Pacific region. However, the agency chosen for the U.S. will become the lead creative agency for the marketer.

Creative presentations for the two finalists are set for Nov. 1; Adobe expects to make a decision shortly thereafter.

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