FleishmanHillard CEO Dave Senay Steps Down After 32 Year Tenure

Regional President John Saunders Named As Successor

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FleishmanHillard President-CEO Dave Senay is stepping down after more than nine years of leading the agency, and will be succeeded by John Saunders, president of Fleishman Europe, Middle East, and Africa.

Dave Senay
Dave Senay Credit: Courtesy Fleishman Hillard

Mr. Senay has been with the Omnicom Group agency for 32 years and has run the shop from its St. Louis headquarters. He will continue serving as a consultant at Fleishman, according to a statement and assist with the leadership transition.

During his tenure at Fleishman, Mr. Senay spearheaded the firm's use of a digital platform, an integrated communications approach, and the Ethics of Culture PR decision-making program. He was also behind the firm's entrance into the advertising space, with Fleishman spending about $100 million in paid media across nearly 25 clients in 2011.

Mr. Saunders will relocate from Ireland to Fleishman's St. Louis headquarters for the chief executive position. Twenty-five years ago, he worked with the agency to start an outpost in Ireland called FleishmanHillard Saunders.

In 2011, he was appointed to his current position as regional president of Europe, Middle East, and Africa. Before going into communications, he was a journalist with Radio Telefis Eireann of Irish State broadcasting.

The FleishmanHillard network, which includes firms like GMMB, achieved $605 million in revenue in 2014, according to the Ad Age DataCenter.

Representatives from the firm were not immediately available for comment.

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