Incumbent G-Whiz, a unit of Grey Global Group; CMG Communications; Ziccardi Partners Frierson Mee; and Maxxcom's Margeotes Fertitta & Partners will present strategic, creative and media plans in mid-December for the next phase of the review.
The winner is expected to
Truth Consulting, New York, is handling the review.
In 2001, the Food Network spent $7 million in measured media, according to Taylor Nelson Sofres' CMR.
Another E.W. Scripps TV cable property, HGTV, is also conducting a review, and last week announced it had narrowed the list of contenders to three. Finalists for that account are Marc USA, Chicago, and Doner, Southfield, Mich., both independents, and Interpublic Group of Cos.' Fitzgerald & Co., Atlanta.