Three former Wieden+Kennedy heavy hitters who spent decades working on the agency’s prized Nike account—producing a number of iconic campaigns along the way—are now running their own agency, called Someplace.

Ryan O’Rourke, Alberto Ponte and Dan Sheniak announced Wednesday that they’ve been quietly operating the agency since October 2022, after leaving W+K the month before.

The Los Angeles-based agency is working with clients ranging from sports apparel to fashion and accessories to mobile sports betting. Among its recent work is the spot below, advertising fashion brand Moncler’s collab with Jay-Z and Roc Nation.

The agency, which did not name other clients, said it offers services such as brand and creative strategy, brand identity and design, creative development, production, and media and communications strategy. 

O’Rourke and Ponte spent more than a decade as W+K’s global creative directors on Nike. They were named creative directors of the year by Ad Age in 2019 after leading development on the lauded Nike “Dream Crazy” campaign.

Sheniak had been global media director on Nike at W+K.

All three had spent decades at the agency, with Sheniak joining in the mid-1990s and O’Rourke and Ponte in the early 2000s.

Their other Nike campaigns include “Find Your Greatness” for the 2012 Olympics, “Risk Everything” for the 2014 World Cup, “You Can’t Stop Sport,” “Rise” and “Together” featuring LeBron James, “The Black Mamba” with Kobe Bryant and “You Can’t Stop Sisters” with Serena and Venus Williams.

“It would be our dream to be able to expand outside of what’s expected of a ‘typical’ creative agency,” O’Rourke said of Someplace. “We’re here to create a space where any level of creativity can happen and there is no idea too big or too small.”

“We’ve built a powerful network of collaborators and partners and understand how to shape and integrate our capabilities based on what our clients want to create,” added Ponte. “We hope to become a beacon and place where people can discover how to tell their story in the best way.”

Sheniak said the agency’s combination of creativity and media expertise will set it apart.

“All three of us grew up fostering a deep love of storytelling, like any other person who gets into this industry,” he said. “That precision at the core of our storytelling makes all the difference for our business and our clients.”