Foster Farms, the California-based poultry brand, named Erich & Kallman as its agency of record without a review.

Independent agency Erich & Kallman began its relationship with Foster Farms in late 2020 with work on a project, and won the account last week. Now, it will be responsible for strategic direction, creative ideation and production for a campaign set to debut in the third quarter.

Foster Farms had worked with Deutsch LA since 2016. Prior to that, the brand worked with Goodby Silverstein & Partners in a relationship that dated back to 1993. And, in 2004, it began working with Young & Rubicam on new products and new markets, while retaining Goodby. 

A 2019 campaign from Deutsch LA showed chickens strutting their stuff to songs about their free-range life. 

Deutsch LA continues to handle media duties for Foster Farms.

Erich & Kallman is the agency of record for clients including Kelly Services, Meineke, Lucid Motors, Sunbrella and Take 5 Oil Change. It handles projects for brands including General Mills, Hershey and New Belgium.

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