Foster Farms, the California-based poultry brand, named Erich & Kallman as its agency of record without a review.
Independent agency Erich & Kallman began its relationship with Foster Farms in late 2020 with work on a project, and won the account last week. Now, it will be responsible for strategic direction, creative ideation and production for a campaign set to debut in the third quarter.
Foster Farms had worked with Deutsch LA since 2016. Prior to that, the brand worked with Goodby Silverstein & Partners in a relationship that dated back to 1993. And, in 2004, it began working with Young & Rubicam on new products and new markets, while retaining Goodby.