Gotham Picks Marty Orzio as Its New Creative Chief

Helped Lead a Renaissance at BBDO's Chicago office

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A correction has been made in this story. See below for details.

NEW YORK ( -- Former Energy BBDO top creative Marty Orzio has been recruited by New York-based agency Gotham to serve as its chief creative officer.

Marty Orzio
Marty Orzio
Mr. Orzio comes to Gotham after a five-year stint at Omnicom Group's Energy BBDO, the Chicago office of BBDO Worldwide. There he was credited with helping lead both a rebranding and a renaissance at the shop, among other things snagging creative duties on much of Jim Beam Global's liquor portfolio, and growing its pre-existing relationship with Wm. Wrigley Jr. Co

BBDO Energy hired Dan Fietsam to replace Mr. Orzio this summer.

Prior to BBDO, Mr. Orzio spent time at Merkley Newman Harty (now Omnicom Group's Merkley & Partners), Lowe Worldwide and Wunderman, where he began his ad career.

In recent months, Mr. Orzio had been courted by other shops, but said he chose to go with Interpublic Group of Cos.' owned Gotham on account of its "collaborative culture." He predicted that under its new management, the shop will "build and grow while other businesses will be fearful and slow."

For Gotham, the hire comes as the shop attempts to reinvent itself under new Chairman-CEO Peter McGuinness, who was installed at the helm last year, succeeding Gunnar Wilmot.

Mr. McGuinness over the past several months has poached talent from a range of agencies such as McGarryBowen, Bartle Bogle Hegarty and Martin Agency to fill out top roles at Gotham, and Gotham has recently won work from marketers like Hennessy, Sony Ericsson and Remington.

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CORRECTION: An earlier version of this story incorrectly identified Gunnar Wilmot as Gunnar Peterson.
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