GroupM has created a chief data and analytics role in an effort to make better use of its sprawling data resources.
Harvey Goldhersz, North America CEO and global chief operating officer at GroupM agency MediaCom , will move into the newly created role of GroupM chief data officer and CEO of analytics. Phil Cowdell, president of client services for GroupM, will replace Mr. Goldhersz in the MediaCom post.
"From the start, GroupM's mission has been the intelligent application of scale," said Dominic Proctor, global president of GroupM, in a statement.
"The creation of this new role will ensure our agencies and their clients have superior access to the data-led insights that can truly transform their media initiatives and performance," he added.
At GroupM, it's standard practice to move senior people into new and existing roles in line with their experience and skills. For example, in 2012, GroupM North America CEO Rob Norman took on the newly created role of global chief digital officer. That same year, MEC North America CEO Lee Doyle moved into a top client development position at Mindshare as MEC tapped a new CEO.