Hotel Chain Spent $23.9 Million on 2001 Advertising

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SAN FRANCISCO (AdAge.com) -- As part of its ad account review, the Hampton Inns hotel chain is deciding whether to change its tagline, "We're with you all the way," according to a company spokeswoman.

Among those talking with the chain are Omnicom Group's DDB Worldwide, Dallas, the incumbent on the creative; Omnicom sibling Martin/Williams, Minneapolis; and Interpublic Group of Cos.' Foote, Cone & Belding Worldwide, Irvine, Calif., and Chicago, the incumbent on media.

November decision
Final pitches are anticipated in mid-November, with a decision expected at the end of the month.

The spokeswoman, who said the company has used the tagline for three years, declined to confirm the agencies taking part in the account pitch, but said it was a closed review.

$23.9 million in ad spending
Hampton Inns spent $23.9 million on advertising in 2001 and $13 million from January to June of this year, according to Taylor Nelson Sofres' CMR.

Hampton Inns, which is headquartered in Memphis, Tenn., is part of the Hilton Hotels Corp., which is based in Beverly Hills, Calif.

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