Arnold, MPG and Brann to Work on $27 Million Assignment

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BOSTON (AdAge.com) -- Agencies with the Havas advertising company appear poised to get the $27 million creative and media account for Amtrak, according to executives close to the situation.

Arnold Worldwide will handle creative and MPG will handle media. Both are based in McLean, Va. Sibling Brann Worldwide, Baltimore, will handle direct marketing.

Federally funded
Arnold won the account over incumbent White and Baldacci, Herndon, Va.; Interpublic Group of Cos.' Martin Agency, Richmond, Va.; and WKP/YPBR, New York. An initial group of 16 shops vied for the account. The federally funded account goes into review every two years.

Arnold declined to comment. An announcement is expected next week.

According to TNS Media Intelligence/CMR, Amtrak spent $18 million in measured media last year, but the financially strapped railroad said it would increase spending this year. It spent $30 million in 2001.

There has been no word as to when a new campaign will break.

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