Assignment Is for Three Years, $36 Million

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NEW YORK (AdAge.com) -- The agency that did Chevrolet's "Heartbeat of America" campaign will now work for the American Heart Association on a three-year, $36 million campaign.

The association said it has awarded its first national advertising account to Interpublic Group of Cos.' Campbell-Ewald, Warren, Mich.

Web site, toll-free number
The goal of the campaign is to generate knowledge about heart disease and stroke and enhance awareness of the American Heart Association. The campaign is expected to drive consumers to lifesaving information through the association's Web site and a toll-free number.

Campbell-Ewald beat out Omnicom Group's DDB Worldwide, Chicago and Dallas; Havas' Arnold Worldwide, Boston; and Publicis Groupe's Publicis in Mid-America, Dallas.

Consultancy Rojek Cutcher Group, Cleveland, handled the search.

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