Horizon Media Takes Lifetime Entertainment Media Account

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NEW YORK (AdAge.com) -- Lifetime Entertainment Services has shifted its digital and traditional media planning and buying account to Horizon Media without a review, the client has confirmed. The account, worth up to nearly $40 million according to Kantar Media, had been handled by WPP's Mediacom for the past three years.

The move was made by A&E Television Networks (AETN), which acquired Lifetime Entertainment Services in August 2009. AETN has worked with the independent Horizon for the past 17 years. The agencies could not be reached for comment.

Horizon also recently added the $70 million Weight Watchers and nearly $300 million Dish Network accounts to its stable of clients, which includes Geico, NBCU, Cadbury and Crown Imports.

Despite losing the Lifetime account, Mediacom's work with the network and AETN may not be over. Executives with knowledge of the matter said Mediacom and AETN were "in talks to do some strategic consulting for Lifetime and AETN."

Properties under the Lifetime Entertainment Services umbrella include Lifetime Television, Lifetime Movie Network and Lifetime Real Women.

AETN's other channels include the History Channel, Bio, Military History Channel and the Crime and Investigation Network.

In early June, Lifetime co-CMOs June Bob Bibb and Lew Goldstein left the network. Lifetime's marketing team is currently reporting to Nancy Dubuc, president and GM of the network.

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