Former Initiative CEO Nick Pahade Takes Reins at Poptent

Tasked to Grow Company That Crowdsources Video and Creative Content for Brands

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Poptent, a company that collects and crowdsources video and creative content for brands, has named Nick Pahade its CEO.

The move comes as the company wants to strike more content deals with brands and the shops that work for them.

"I want to get the company to the next level," said Mr. Pahade, who most recently served as North American CEO of Interpublic Group of Cos.' media agency, Initiative. "There's an opportunity to work with marketers and a variety of different agencies, and potentially with publishers and actionable [video] producers. There are a lot of legs to this business."

In February, Mr. Pahade left Initiative -- just a year after joining -- due to restructuring moves made by Initiative's parent, IPG Mediabrands. Peter Mears, then-CEO of IPG Mediabrands Canada, moved into Mr. Pahade's role. At the time, IPG Mediabrands told Ad Age that Mr. Pahade would potentially take on a new role within the holding company.

People familiar with the matter have said that the media agency network later offered Mr. Pahade a position that would be largely responsible for implementing a system to automate a larger portion of the flow of media in the coming years. Mr. Pahade declined to comment on the matter, but he did say that he ended on good terms with the agency.

"Nick is the quintessential digital guru with a mind always toward the future," said an IPG Mediabrands spokeswoman. "We know he'll be extraordinary in this new role and can't wait to work with him."

Prior to joining Initiative, he was CEO of digital shop Traffiq. In the past, he has also served as president of Publicis Groupe's Denuo, co-founded Beyond Interactive (which he sold it to WPP's Grey Global Group) and led

He succeeds retiring CEO and founder Rick Parkhill.

"I've been a big fan of Nick Pahade since he helped build Beyond Interactive in the mid-1990's," said Mr. Parkhill in a statement. "We've been friends for many years and I have great respect for Nick as both a business leader and industry visionary."

Poptent touts a community of about 65,000 videographers across countries. MK Capital, which invested $3 million in Poptent in 2010, is currently a lead investor in the company.

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