Intel Puts Media-Buying Business Into Review

Incumbent Universal McCann to Defend

By Published on .

NEW YORK ( -- Intel Corp. has placed its media-buying account under review, the company said.

Interpublic Group of Cos.' Universal McCann, the global incumbent on the media account, is defending, but it wasn't clear at press time which other media shops will compete for the business.

The tech giant spent $98.2 million on U.S. measured media in 2006 and $54.2 million through September 2007.

A spokeswoman for Universal McCann referred calls to the client.

Universal McCann won the Intel business as a part of a holding company review in 2005. McCann WorldGroup beat out rivals DDB Worldwide and incumbent Havas for the then $300 global advertising and media account.

According to executives familiar with the matter, Intel has been unhappy with Interpublic's team and a review of the creative account, currently handed by McCann Erickson, is likely to follow the media review.

Intel, the world's largest computer chip company, is headquartered in Santa Clara, Calif.
Most Popular