NEW YORK (AdAge.com) -- After a year without an official CEO, Interpublic Group of Cos.' Mediabrands has named Matt Seiler, previously global CEO of Universal McCann, its chief.
Mr. Seiler replaces Nick Brien, who was named CEO of McCann Worldgroup a year ago. Staying true to its word, Interpublic, at the time of Mr. Brien's move, said it would take a year to search for his replacement at the media-agency holding unit. Since then, Mediabrands was run by a three-person committee called the office of the chairman, consisting of Mr. Seiler, Initiative Worldwide CEO Richard Beaven and Matt Freeman, CEO of Mediabrands Ventures.
In a statement, Interpublic CEO Michael Roth said: "The performance we've seen in recent years at UM, Initiative and our Mediabrands Ventures agencies has been exceptional. Matt Seiler's leadership role with clients, in winning new business and in attracting some of the best talent into our organization made the decision to promote him a logical next step for the business. We believe he can drive the organization to even greater heights in an increasingly complex and digital-marketing landscape."
Mr. Seiler will be replaced at UM by Jacki Kelley, CEO of North America for UM. Ms. Kelley shouldn't have much of a problem maintaining the momentum UM has built up during the past year-and-a-half, considering the agency's impressive run of new-business wins started just about the same time as her arrival.
One of her first orders of business, no doubt, will be to ensure that the agency retains the massive $1 billion Microsoft account that went in to review last week.