$5 Million Assignment Is for Creative and Media Planning

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SAN FRANCISCO ( -- Iomega Corp., San Diego, awarded Interpublic Group of Cos.' Suissa Miller, Los Angeles, its estimated $5 million advertising and media planning account, a company spokesman said.

The review was narrowed earlier this fall to Suissa Miller and two San Francisco shops, Doremus and WPP Group's Y&R Advertising. The incumbent, Power Creative, Louisville, Ky., which has been handling a print campaign for the marketer, continues until next year.

Bob Wolf Partners/TPG,

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Los Angeles, was the consultant on the review.

During the dot-com boom, Iomega, a marketer of portable data drives and storage devices, spent as much as $35 million on advertising. At the time, previous agencies Publicis Groupe's Publicis/Dialog, Salt Lake City, and sibling Publicis & Hal Riney, San Francisco, produced a humorous campaign to illustrate the ability of Iomega's Zip drive to reproduce data. In one spot, for example, a man jumps into a small backyard swimming pool, only to be swallowed by a giant octopus.

The Iomega spokesman declined to comment on anticipated billings. According to Taylor Nelson Sofres' CMR, Iomega spent $11.3 million in measured media in 2001, and $2.9 million from January to July of this year.

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